Entries by admin

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Why Does SEO Take So Long?

Technology has altered our brains to want everything right now. With smart phones at our finger tips we have the ability to learn anything we want in an instant and communicate with someone across the earth in a split second. While the conveniences of our modern world have improved our levels of productivity ten-fold, they’ve also […]

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Which Generation Drinks the Most Wine?

Have you ever wondered which generation drinks the most wine? In the last few years, surveys done by the Wine Market Council have noted a huge uptick of wine consumption in one generation in particular. Which generation? The answer may surprise you. The Wine Market Council Survey Results The Wine Market Council (WMC) surveys a […]

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Beer Branding Strategy

How Do You Decide What Beer to Drink? Think back to the last time you purchased a six-pack from your local liquor store. When you were browsing the fridges scanning all the different options to choose from, what was the defining factor in making your decision? The Brandsmen have been in this position many times […]

What is Online Brand Management?

A brand is much more than just a name and a logo. A brand represents reputation and emotion. When people hear the name of a beloved brand, they get warm and fuzzy feelings inside, while a brand embroiled in controversy can bring up feelings of hate and disgust. If you want to create a positive […]

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Wine Social Media Strategy

Social media has dramatically reshaped the way that people browse the web, connect with one another, and shop for products. It has taken the connectivity promised by the early internet and brought it into every facet of people’s lives. It’s so ever-present that if your brand doesn’t have a social media presence, then it might […]

How Does Social Media Support Content Marketing

When you’re trying to promote your brand online it can be difficult to decide how to allocate resources. It’s easy to spend a lot of time wondering whether you should invest in content creation or social media marketing. The problem with this sort of thinking is that true success doesn’t come from choosing just one […]

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Marketing Ideas for Leasing Apartments

There are more ways to market an apartment today than ever before, and new marketing methods are showing up every day. When you’re trying to get the most for an apartment in a competitive market, you need to get creative. If you keep doing things the same way you’ll be left behind as your competition […]

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What is Digital Branding?

Whether we like it or not, the Internet has not only become a useful tool for businesses and individuals, but a necessity of daily life. Many people spend more time during their weekdays online than offline (The Brandsmen are guilty of this…) and the Internet is unquestionably the go to place for information about virtually […]

How To Use Social Media To Build Brand Authority

The term “Brand Authority” is a term created by marketing professionals. You will often hear it in connection with building a Brand Authority Site. This simply means you have a knowledge and/or product above others in your field. Whether your brand is a product, a system, or a design, being the brand authority is a […]

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Wine Branding Strategy

How do you choose what wine to drink? We’ve all been there before. Walking down the long aisles of our favorite wine store trying to choose the wine we would like to consume for the evening. Perhaps a recommendation from a friend, a certain style of wine, or something we read on the Internet has […]