Beer Branding Strategy
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Beer Branding Strategy

How Do You Decide What Beer to Drink? Think back to the last time you purchased a six-pack from your local liquor store. When you were browsing the fridges scanning all the different options to choose from, what was the defining factor in making…
What is Online Brand Management?

What is Online Brand Management?

A brand is much more than just a name and a logo. A brand represents reputation and emotion. When people hear the name of a beloved brand, they get warm and fuzzy feelings inside, while a brand embroiled in controversy can bring up feelings…
Digital Branding
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What is Digital Branding?

Whether we like it or not, the Internet has not only become a useful tool for businesses and individuals, but a necessity of daily life. Many people spend more time during their weekdays online than offline (The Brandsmen are guilty of this...)…
Wine Branding Strategies
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Wine Branding Strategy

How do you choose what wine to drink? We've all been there before. Walking down the long aisles of our favorite wine store trying to choose the wine we would like to consume for the evening. Perhaps a recommendation from a friend, a certain…