Beer Branding Strategy
, ,

Beer Branding Strategy

How Do You Decide What Beer to Drink? Think back to the last time you purchased a six-pack from your local liquor store. When you were browsing the fridges scanning all the different options to choose from, what was the defining factor in making…
What is Online Brand Management?

What is Online Brand Management?

A brand is much more than just a name and a logo. A brand represents reputation and emotion. When people hear the name of a beloved brand, they get warm and fuzzy feelings inside, while a brand embroiled in controversy can bring up feelings…
Vineyard Social Media Strategy
, ,

Wine Social Media Strategy

Social media has dramatically reshaped the way that people browse the web, connect with one another, and shop for products. It has taken the connectivity promised by the early internet and brought it into every facet of people’s lives. It’s…
Social Media Content Marketing

How Does Social Media Support Content Marketing

When you’re trying to promote your brand online it can be difficult to decide how to allocate resources. It’s easy to spend a lot of time wondering whether you should invest in content creation or social media marketing. The problem with…
Apartment Marketing Ideas
, ,

Marketing Ideas for Leasing Apartments

There are more ways to market an apartment today than ever before, and new marketing methods are showing up every day. When you’re trying to get the most for an apartment in a competitive market, you need to get creative. If you keep doing…
Digital Branding
,

What is Digital Branding?

Whether we like it or not, the Internet has not only become a useful tool for businesses and individuals, but a necessity of daily life. Many people spend more time during their weekdays online than offline (The Brandsmen are guilty of this...)…
Social Media To Build Brand Authority

How To Use Social Media To Build Brand Authority

The term “Brand Authority” is a term created by marketing professionals. You will often hear it in connection with building a Brand Authority Site. This simply means you have a knowledge and/or product above others in your field. Whether…
Wine Branding Strategies
, ,

Wine Branding Strategy

How do you choose what wine to drink? We've all been there before. Walking down the long aisles of our favorite wine store trying to choose the wine we would like to consume for the evening. Perhaps a recommendation from a friend, a certain…
Hostel Marketing
, ,

Hostel Marketing

These days most backpackers are equipped with a laptop, smartphone and/or tablet during their adventures. In addition to word of mouth and popular hostel search engines like HostelWorld, one of the most common ways that travelers find a hostel…