These days, it’s no longer optional for a winery to have a good website. Instead, it’s nearly a requirement! This is because wine drinkers are turning to online and social media resources to discover new wines. Rather than sticking to tried-and-true lounge menus, lengthy reviews and traditional ways of discovering vino, younger generations are searching […]
Technology has altered our brains to want everything right now. With smart phones at our finger tips we have the ability to learn anything we want in an instant and communicate with someone across the earth in a split second. While the conveniences of our modern world have improved our levels of productivity ten-fold, they’ve also […]
Have you ever wondered which generation drinks the most wine? In the last few years, surveys done by the Wine Market Council have noted a huge uptick of wine consumption in one generation in particular. Which generation? The answer may surprise you. The Wine Market Council Survey Results The Wine Market Council (WMC) surveys a […]
How Do You Decide What Beer to Drink? Think back to the last time you purchased a six-pack from your local liquor store. When you were browsing the fridges scanning all the different options to choose from, what was the defining factor in making your decision? The Brandsmen have been in this position many times […]
A brand is much more than just a name and a logo. A brand represents reputation and emotion. When people hear the name of a beloved brand, they get warm and fuzzy feelings inside, while a brand embroiled in controversy can bring up feelings of hate and disgust. If you want to create a positive […]
Social media has dramatically reshaped the way that people browse the web, connect with one another, and shop for products. It has taken the connectivity promised by the early internet and brought it into every facet of people’s lives. It’s so ever-present that if your brand doesn’t have a social media presence, then it might […]
When you’re trying to promote your brand online it can be difficult to decide how to allocate resources. It’s easy to spend a lot of time wondering whether you should invest in content creation or social media marketing. The problem with this sort of thinking is that true success doesn’t come from choosing just one […]
There are more ways to market an apartment today than ever before, and new marketing methods are showing up every day. When you’re trying to get the most for an apartment in a competitive market, you need to get creative. If you keep doing things the same way you’ll be left behind as your competition […]
Whether we like it or not, the Internet has not only become a useful tool for businesses and individuals, but a necessity of daily life. Many people spend more time during their weekdays online than offline (The Brandsmen are guilty of this…) and the Internet is unquestionably the go to place for information about virtually […]
The term “Brand Authority” is a term created by marketing professionals. You will often hear it in connection with building a Brand Authority Site. This simply means you have a knowledge and/or product above others in your field. Whether your brand is a product, a system, or a design, being the brand authority is a […]
