Entries by Brandsmen

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Why is Branding Important?

Most of us use digital platforms to forge stronger bonds with people and businesses we know and trust on any given day. As consumers, we’re constantly searching for – not only making intelligent buying decisions – but also connecting with the items or services that provide benefits and quality to our everyday life. From a consumer […]

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SaaS SEO

Software as a Service or SaaS has revolutionized how businesses and people are able to access software and power productivity. Over the last decade alone, sales, marketing, and operations have looked ahead toward cloud-based operations to help teams collaborate and scale services. Overall, SaaS spending per company increased 50% in 2020 compared with 2018 according […]

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Whiskey Label Design

There is perhaps no more iconic liquor than whiskey. With its rich history, countless regional variations, and rich, dark, alluring amber color, whiskey has long held a privileged position in the hearts and minds of drinkers worldwide. The best whiskey label design only complements the storied drink inside the bottle. However, at the end of […]

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How to Start An Alcoholic Beverage Company

Alcohol branding company, The Brandsmen, outline the best steps to take when considering how to start an alcoholic beverage company. Do this, and not that – read on, friends.  Alcohol is an industry where billions are made. The alcohol marketplace provides endless possibilities for growth. Being part of this growth as new beverage companies enter […]

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Hard Seltzer Market

If you are someone who drinks alcohol, you have undoubtedly experienced the boom in hard seltzer popularity over the last couple of years. Whether or not you are a fan of these beverages, no one can deny how prevalent these drinks have become. From Budweiser to Smirnoff to Corona, many major established alcohol brands have […]

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Brand Development Strategies

The conclusion of 2020 brought forth many changes for brands, businesses, and companies worldwide. For organizations, it is largely considered the year of raising awareness in digital initiatives. Brands that pivoted toward digital avenues became hyper-aware of the endless possibilities for growth. Digital platforms and digital marketing does in fact provide a way to successfully […]

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Winery Marketing

As we move toward 2021, dynamic marketing is key for scaling most businesses, particularly for new and existing wineries. There’s no longer a one-size-fits all approach when creating a winery marketing plan. In fact, more than ever, winemakers are benefitting from marketing strategies developed based on industry analysis, researched target audience pools, as well as […]

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Digital Marketing Agency Trends

In order to compete online, it’s important that businesses learn to adapt to the ever-changing landscape of digital marketing. Hiring the best digital marketing agency isn’t always straightforward and there are many elements to consider when seeking digital marketing services. Every agency has its own unique approach in executing lead-generation campaigns, brand development, and results-based […]