Entries by marketing


Wine Labels and Consumer Culture in The United States

Enter the exciting world of wine, where the label is more than what you imagine. It’s the key to capturing the attention and hearts of you and your customers. Our experts at The Brandsmen have crafted an insightful article showcasing how important wine labels are in sparking your interest and impacting the thriving U.S. market. […]


Non-alcoholic Beer is Growing Popular in the US

In recent years, the beverage industry has experienced a significant transformation due to the growing popularity of non-alcoholic beer among American consumers. Previously considered as just an alternative to its alcoholic counterpart, non-alcoholic beer has now become a regular non-alcoholic drink, carving out a significant market for itself. This shift is not just a passing […]


Digital Trends Applied to the Wine Sector

Due to its rich heritage and traditional practices, the wine industry may not be the first sector that comes to mind when discussing “Digital trends applied to the wine sector.” However, integrating digital technologies into viticulture and wine production has been transformative, influencing everything from vineyard management to customer interaction. This evolution is not just […]

Trends For the US Wine Market In 2024

As we look ahead to 2024, we are thrilled to see the US wine industry undergoing a transformative shift driven by various factors, including evolving consumer preferences, technological advancements, and a deeper commitment to sustainability. These changes influence production methods and marketing strategies and set the stage for new market trends that will shape how […]


Influencer Marketing in The Beer Industry

Influencer marketing has become a compelling strategy for brands looking to enhance their market presence and connect more intimately with their audience. This approach leverages the credibility and persuasive power of individuals with significant followers on various social media platforms. With its rich tradition and vibrant consumer base, the beer industry is increasingly adopting influencer […]


Beer Trends in 2024

As we move into the latter half of this year, the beer industry continually evolves to cater to changing consumer preferences and the ever-shifting market dynamics. This year, several beer trends in 2024 are shaping the future of brewing, each reflecting a broader cultural shift towards personalized and health-conscious drinking experiences. The landscape is diverse […]


Alcohol Trends 2024

As the world prospers after the pandemic effects, the alcohol industry is undergoing a transformation that blends tradition with innovation. The global beverage alcohol consumption, as per IWSR Drinks Market Analysis, was not expected to rebound to pre-pandemic levels until 2024. But now, as we stand at the beginning of this pivotal year, it’s an […]


How Do You Grow an Alcohol Brand

In a time where consumer preferences change rapidly, the alcohol industry provides an excellent opportunity for brands to establish their unique identity. Growing an alcohol brand can be both exciting and challenging as it offers numerous possibilities to connect with consumers in meaningful ways. However, the primary concern that arises for both established companies and […]


Tequila Seltzer

This drink, deeply rooted in Mexican culture, is gaining popularity due to its alignment with modern wellness trends and the demand for convenient, ready-to-drink options. With a variety of flavors and easy mixability in cocktails, tequila seltzer is not just a drink, but a reflection of evolving consumer preferences in the world of spirits. The […]

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Hard Seltzer Market Growth

Despite global challenges, the market’s resilience and innovation in flavors continue to drive its popularity, making it a dynamic force in the beverage industry. The hard seltzer market, a dynamic and rapidly evolving segment of the beverage industry, has garnered significant attention in recent years. This article aims to delve into the “Hard seltzer market […]

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Brand Awareness

Successful campaigns like Coca-Cola’s #ShareACoke demonstrate its power in creating a strong market presence. Effective strategies to increase brand awareness include leveraging social media, content marketing, SEO, and consistent branding. Digital marketing plays a key role in enhancing brand visibility. Mastering brand awareness involves implementing effective strategies and integrating digital marketing. The Brandsmen specialize in […]

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Hard Seltzer Trends

These drinks, typically made from carbonated water, alcohol, and fruit flavorings, are appealing due to their low calorie and carbohydrate content. They cater to health-conscious consumers with a variety of flavors and convenient packaging. The hard seltzer market, valued at USD 13.48 billion in 2022, is expected to grow substantially, driven by millennials and Gen […]


Brand Development

This intricate process involves stages from laying out brand strategy, crafting a unique identity, marketing to the masses, to continuous brand management. The bedrock of successful brands often rests on the 3 C’s: Company, Customers, and Competitors. In the age of digitization, real-time engagement, personalization, and authenticity take center stage. Iconic brands, from Apple’s “Think […]


Prosecco Wine vs Champagne

Prosecco, known for its fruity notes, primarily uses the Glera grape and the Charmat fermentation method. Champagne, synonymous with luxury, blends three grape varieties and relies on the traditional method, lending to its complex flavors. But beyond bubbles and flavor, explore their cultural significance, marketing strategies, and common misconceptions. Embark on this bubbly journey and […]


Trends in Alcohol

It emphasizes the impact of Gen Z’s preferences and their inclination towards digital platforms and sustainable choices. The role of advanced technologies like AI, IoT, and VR is highlighted, illustrating their contribution to enhancing consumer experiences and ensuring product authenticity. The future of alcohol is depicted as a harmonious blend of tradition and innovation, focusing […]


Difference Between Red and White Wine

Red wines, with their robust flavors, are derived from red and black grapes, while whites, known for their delicate notes, can even originate from red-skinned grapes. The production process, from harvesting to bottling, accentuates their unique characteristics. Whether you’re savoring a hearty Cabernet Sauvignon or a crisp Chardonnay, understanding these differences enhances every sip. Dive […]


Best Alcohol Branding

Alcohol branding artfully merges tradition with innovation, striking a balance between authenticity and global appeal. Beyond selling a drink, it’s about marketing an experience, a legacy. In this ever-evolving landscape, brands like Johnnie Walker, Smirnoff, and Hennessy have become paragons, mastering the dance of branding. Their strategies, blending digital and traditional mediums, offer invaluable insights […]


Wine Bottle Sizes

The standard 750 ml bottle, equivalent to about five glasses of wine, is a testament to the balance between volume and the wine’s aging process. Larger bottles, like the Magnum, are favored for aging due to reduced oxygen exposure, while smaller ones, such as the Demi, offer a quicker consumption experience. Understanding wine bottle sizes […]

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What is Brand Strategy?

Beyond logos and slogans, it’s about crafting an experience and story that stands out. Brand strategy is a meticulously crafted plan that positions a brand uniquely in the market, encompassing voice, storytelling, and overall vibe. It serves as a brand’s scaffolding, ensuring consistency with its audience. Every brand has a story and a promise. The […]

Is Rosé Wine Good For You

What started out as a summer fling has officially become a serious, long-term relationship, #Blessed! No, I’m not talking about my life, (unfortunately), I’m talking, of course, about our collective love affair with the liquid sunset that is rosé wine. How did we meet? Oh, you know the story. We first locked eyes across the […]