One of the major difficulties of many e-commerce brands is getting more traffic (and more leads) consistently. The first few weeks and months can be tough if you are just starting. It can feel like your business is on a lonely island where no one sees it.
What if you can speed things up with another effective marketing strategy?
Think about this for a second – Imagine getting thousands and thousands of customers visiting your e-commerce websites without additional effort.
Blogging for e-commerce could be the solution. Websites with blogs get 97% more links than those that don’t have a blog, and quality links can be a search engine’s measure of authority.
Blogging can also bring more repeat customers and consistent sales through organic traffic.
Before you start making other guesses, let’s talk about blogging for e-commerce, its importance, and its benefits.
5 Reasons Why E-commerce Websites Should Have Blogs
The goal is to bring more traffic (and thus more leads) to your website and create a sustainable business.
These are the reasons to invest in blogging for your e-commerce site:
Organic Leads and Visitors Through SEO
SEO stands for Search Engine Optimization. It is preparing or designing a website to appear in search results.
Blogging means adding new content to your website regularly. Combine that with SEO, and your e-commerce website can appear in search.
When you search for certain terms using a search engine like Google, you’ll see that some blog posts in the result were created many years back and still appear in searches.
That’s the effect blogging and SEO can bring to your e-commerce brand. You can keep getting visitors through the content you’ve created in the past.
Of course, updating blog posts and improving their quality is important, but that often requires less effort and can happen once a year or several years, depending on new trends.
Long-Term Marketing Solution
A blog can bring visitors continuously, even if you’ve stopped working on it. A blog post you wrote this year can keep generating leads for as long as it exists. The reward for blogging can extend for years.
Becoming an Expert on Certain Topics
What we recommend is strategic blogging for e-commerce (which will be further discussed later in this post).
By writing thought leadership posts and creating better and more profound content than what’s available generally, you’re creating an impression on your customers. It shows that you understand and care about the topic more than your competitors.
You will be referred to as an “industry expert,” and people will likely come to your website when curious about certain things.
Blogs Have the Potential to Go Viral
Going viral is hard, but it can happen, especially if you write or debunk misconceptions in your industry.
Remember, you can become an “industry expert,” and that’s one of the requirements for writing something that can become popular.
Complements Your Other Marketing Efforts
A blog can be another strategy for landing more leads besides advertising and social media marketing.
If you work with professionals like The Brandsmen, an E-Commerce SEO agency, all your marketing efforts can be interconnected. For example, a blog post can be repurposed into images for Instagram, infographics, or even videos for YouTube.
You can create quotes or images from your blog post and turn a part into animations, GIFs, videos, or IG Stories.
Then, convert, repost, and share.
How to Create a Successful E-Commerce Blog
Blogging is a part of content marketing that has the potential to bring substantial amounts of sales.
Business owners use it to engage their audience and build a community that cares about their product and brand.
However, writing a blog is not just about writing. It’s strategic and needs planning and marketing skills.
Start with Search Engine Optimization, which is quite complicated, but a foundation of knowledge will help. (You can start with our guide on creating an SEO strategy that works.)
Start With a Blogging Platform and Stick To It
Your customer is the target, and your decision should get them interested in your offer.
This idea applies to choosing a blogging platform, theme, color, and widget’s location.
Don’t fret. Many blogging platforms- Shopify, Drupal, and WordPress — are easy to customize or edit. Spend time familiarizing yourself with how they work.
When making changes or preparing a blogging platform, remember that the purpose is to give the user the best experience.
Whatever you decide, the most important key is to be consistent. Stick to blogging. It will pay off, but you have to be willing to put in the time and effort (marathon vs sprint).
Choose a Topic to Write About/Create a Content Strategy
So your blog is ready, and it’s time to write something.
Start with a plan. Our professional content marketers always start with a process that ensures that e-commerce brands get results much faster.
- Keyword research
- Competitor analysis
- Developing a content strategy
Have a goal in mind as you work through the process above.
Create High-Performing Blog Content
Competing with other blogs is hard, especially if you are a new e0commerce website. You want to write something that stands out and appears on the first page of search results because that’s one of the best ways for people to find your e-commerce blog.
According to a source, 87% of eCommerce shoppers start finding products online with a search.
So, give your blog a good chance to succeed by creating unique blog content.
These are the characteristics of quality content:
- SEO/User-Based: Your content should answer the searcher’s question or intent, use keywords sparingly, link to authority websites, etc.
- Original: The quality beats everything that exists before it on the internet
- Quality: It gives the searchers what they want in a detailed and concise manner.
The rest of the job is how you link to other pages or encourage readers to check out your product.
These tips should help:
- Don’t spam with links to your product. A few (1 – 3) links to products in the body are enough.
- Tell them the value they will derive from the product after they click the link. Here is an example: “Grab our [product] at a 30% discount if you use this link.”
- Encourage sharing. The best thing about blogging for e-commerce is that it can scale pretty fast if readers find your content extremely useful. So once you’ve ensured it’s optimized, original and of great quality, encourage readers to share it.
Distribute your content
The first few months of blogging are usually slow. If you are a new e-commerce website, only a few people have heard about you.
Search engines like Google and Bing will take a while to understand your blog and rank your content.
Be strategic with getting results faster by distributing your content around important places.
You can share your content through:
- Converting to infographics and sharing on social channels
Strategic blogging for e-commerce can bring great results, like numbers of visitors to your site, leads, etc. — just as it has for bigger businesses like Hubspot and Ahref.