When you own a brewery, marketing might be one of the last things on your list to do. After all, it can get way too busy around the brewery with all the tasks you need to accomplish.
Don’t discount the effect that marketing can have on your brewery, and how it can cause both your income and your customers to skyrocket!
But even if you consider marketing to be one of the best things that you can do for your brewery, you might be wondering exactly what type of marketing strategies will work the best for you and for your company. You want to market your newest releases and special events, sure, but how exactly should you do that in order to get the best support for your business?
You’re in luck. We just so happen to know some of the most highly effective brewery marketing techniques as well as how you can best use them for your own brewery. So read on!
Brewery Social Media Ideas Are Done Frequently
There’s something that not a lot of breweries do when they focus on social media. They don’t focus on how social media itself works. The more you post on social media and the more content you get in front of your audience, the more likely you are to show up in their feed, and the more likely you are to show up as ‘recommended’ content.
Try to post your brewery social media ideas 2-4 times a day across all your channels. While that does seem like a lot of work at the beginning, you will notice that it starts to pay off in the long run. Now, all this posting does come with a caveat, because you do need to post relevant content that is helpful to your audience. After all, just posting disorganized fluff every few hours isn’t going to take your brewery marketing where it needs to go.
Make sure your posts stand out by using:
- Well-written posts and articles
- Quality designs
These steps will make sure that your posts don’t just show up in your client’s feed, but also that they get interacted with.
Put Your Culture Into Your Social Media Posts
Your business should have a culture, it should have a ‘why’, and it should have a reason for being around. You will find that once you show that culture to your customers, and once they truly understand it, your customers won’t be able to get enough of your brand or your brewery.
Is your brewery all about family and friends and creating drinks that are meant to be shared with others? Then put that in your social media.
Same if you have a brewery all about using local ingredients and respecting the environment, or a brewery that cares about pushing all the boundaries about flavor, make sure to share that. Because your customers can get hooked on the culture of your brewery and that can make them want to try the beer you brew even more!
Promote Your Brewery As An Event Venue
Most breweries tend to be more than just a place where beer is brewed, and they often have other perks, such as:
- Tasting rooms
- Gathering spaces
- Beautiful open areas where guests can come in and sit and talk about what they want.
All while drinking your beer of course!
But you can take advantage of the space that you have by marketing your brewery as a brewery and as an event venue. You can easily market your brewery as a place to host private events, parties, meetings, and corporate gatherings, and you might find that people want to book your space… especially returning customers!
Plus, you can sell them on your drinks as they take in your brewery’s ambiance. That is something that is going to benefit everyone involved!
Beer Marketing Strategy Should Focus On SEO
SEO (search engine optimization) is a part of marketing and creating content that you need to understand whenever you are planning your beer marketing strategy.
Online visibility is going to help whenever people want to visit your brewery in person or are looking for a brewery in their location. If you are around, you want your brewery to pop up and be the first thing that your customers see on their search results.
SEO allows you to do that by using keywords, which are basically phrases that a customer will type into their web browser. If your website or piece of content matches those phrases, then it will show up as the search results.
Some keywords that you might look at include:
- “Brewery near me”
- “Brewery in (city name)”
- “Craft brewery near me”
- “Event venues nearby”
- ”(City name) event venues” etc.
You can include these keywords in your content naturally, place them towards the end as hashtags or other tags, or go bold and make them the titles of your content. But the more keywords you place organically in your content, the easier it will be for your customers to find you.
Boost Your Credibility Online
Maybe your brewery has just won a local award or competition, or maybe it has gotten a really great review from a respected journalist, or perhaps you got your 500th 5-star review. Along with celebrating those milestones with your staff, you should also be celebrating with your online fanbase as well.
Share those goals and milestones with your online community in a post or in a pinned post or by slapping your reward on the homepage of your website. Most customers are going to follow a herd mentality here, and if they see that you have all these amazing accolades, then they are going to be more likely to work with you and know that you are going to do a good job.
Another accolade you can promote is your brewery becoming a member of your local brewer’s guild. The local brewers guild can give you advantages and protection as a brewery, you get to meet and interact with like-minded people, and you can get access to resources that you might not have had on your own.
So if you join your local guild and are benefiting from your membership, don’t be afraid to share that content and promote your guild members and their breweries on your socials. They might just do the same for you!
Practice Continuous Craft Beer Marketing
Finally, the best brewery marketing strategy that you can do is to not stop marketing. Businesses and breweries get lazy all the time.
They’ve got a ton of customers, the money is good, and the products they release can’t fail. However, if the marketing starts to go, then all of that can go with it. So even if your brewery is experiencing a golden age, never stop marketing and showing things off.
The more you can connect with new customers and keep the old ones coming back for more, the better your entire brewery is going to be. It doesn’t matter if you use one of these techniques or if you use them all in your craft beer marketing, just make sure to keep them consistent and don’t slack off for more than a few days at most.
Then you will see constant growth and your strategies only become more effective as time goes on!