
6 Highly Effective Brewery Marketing Techniques
When you own a brewery, marketing might be one of the last things on your list to do. After all, it can get way too busy around the brewery with all the tasks you need to accomplish.
Don’t discount the effect that marketing can have on your…

Beer Packaging Design & Purchasing Decisions
Beer packaging design is often seen as unimportant when compared to the taste. While taste is vital, consumers will go through a list of judgments before your beer reaches their lips.
According to Marketing Profs, one-third of consumer purchase…

Selling Alcohol Online
There’s an old bit of wisdom that selling alcohol is always a good business model. In good times, people love to celebrate! When things aren’t so great, they look for an excuse to drown their sorrows.
But, with the rise of the internet,…

Alcohol Branding and Marketing Strategies
Alcohol is one of America’s favorite past times. A relaxing dinner, a celebratory toast, or a night out with friends, alcohol tends to define the contours of social, as well as professional gatherings. A study conducted by the National Survey…

Liquor Promotion Ideas
When a customer is at the liquor store, what goes into their purchasing decision? Sure, they probably already have an idea of what kind of alcohol they’re looking for – tequila, gin, vodka, wine, beer – but are they open to trying a new…

How to Start An Alcoholic Beverage Company
Alcohol branding company, The Brandsmen, outline the best steps to take when considering how to start an alcoholic beverage company. Do this, and not that - read on, friends.
Alcohol is an industry where billions are made. The alcohol marketplace…

How to Bring an Alcoholic Beverage to Market
It all started with an experiment in your basement, where you started your own “homebrew.” Weeks to months later, you’re actually pretty impressed with the results – as are the rest of your friends and family who also tried it.
You’re…

Beer Branding Strategy
How Do You Decide What Beer to Drink?
Think back to the last time you purchased a six-pack from your local liquor store. When you were browsing the fridges scanning all the different options to choose from, what was the defining factor in making…

Brandsmen Beer Review: Funkwerks Deceit
Brewery: Funkwerks
Location: Fort Collins, CO
Style: Belgian-Style Golden Ale
ABV: 8.5%
Recommended Glassware: Tulip
Awards:
GABF 2012 Gold Winner
Style: Belgian-Style Pale St. Ale
World Beer Cup 2014 Silver Winner
…

Are Beards a Requirement for Brewing Beer?
As I was sitting in a taproom in Denver, Colorado, enjoying the last drop of sour beer from my delicate snifter, the friendly bartender passed by to proposition me for another. As he began to explain the intricacies of the extensive variety…