When it comes to search engine optimization (SEO) for real estate, choosing the right keywords is paramount. Without proper keyword targeting, all your SEO efforts can go to waste. The process of keyword research involves understanding your industry, analyzing keyword traffic, and considering competition. By selecting location-specific phrases and long-tail keywords, you can effectively optimize your real estate website. However, remember that patience is key, as SEO is a long-term strategy. The Brandsmen are experts in real estate SEO and can help you achieve your optimization goals.