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How to Bring an Alcoholic Beverage to Market

It all started with an experiment in your basement, where you started your own “homebrew.” Weeks to months later, you’re actually pretty impressed with the results – as are the rest of your friends and family who also tried it. You’re…
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Winery Marketing

As we move toward 2021, dynamic marketing is key for scaling most businesses, particularly for new and existing wineries. There’s no longer a one-size-fits all approach when creating a winery marketing plan. In fact, more than ever, winemakers…
Which Generation Drinks the Most Wine
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Which Generation Drinks the Most Wine?

Have you ever wondered which generation drinks the most wine? In the last few years, surveys done by the Wine Market Council have noted a huge uptick of wine consumption in one generation in particular. Which generation? The answer may surprise…
Vineyard Social Media Strategy
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Wine Social Media Strategy

Social media has dramatically reshaped the way that people browse the web, connect with one another, and shop for products. It has taken the connectivity promised by the early internet and brought it into every facet of people’s lives. It’s…
Best Wine Branding Strategy
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Wine Branding Strategy

How do you choose what wine to drink? We've all been there before. Walking down the long aisles of our favorite wine store trying to choose the wine we would like to consume for the evening. Perhaps a recommendation from a friend, a certain…