Paid Ads

Online paid ads are a guaranteed way to reach your audience no matter what your industry. Our Denver PPC marketing agency specializes in stretching your dollar as far as it can go with a hyper-focus on cost per click and lead conversion for your business.

STRATEGY CREATION

Conducting thorough research and analysis to identify the target audience, set campaign goals, and devise a comprehensive advertising strategy.

CAMPAIGN PLANNING

Select the appropriate online advertising platforms, determine budget allocation, define ad formats, and set up tracking and analytics.

PRODUCE CREATIVE

Create compelling and engaging ad content, incorporating relevant keywords and calls-to-action, and continually optimizes the campaign based on performance.

MANAGE BUDGETS

Ongoing budget management to ensure efficient allocation across various campaigns and platforms, while continuously monitoring spending, and making adjustments.

PROGRESS ANALYSIS

Conduct regular performance analysis, tracking key metrics such as impressions, clicks, conversions, and return on investment (ROI), and prepare detailed reports.

GOOGLE ADS

Strategic planning, creation, optimization, and monitoring of advertising campaigns on the Google Ads platform to maximize the client’s online visibility.

Google Search Ads
Google Display Ads
Google Remarketing Ads

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SOCIAL MEDIA ADS

Planning, implementation, optimization, and analysis of paid advertising campaigns across various social media platforms to effectively target and engage the desired audience.

Facebook & Instagram Ads
Twitter & Reddit Ads
Pinterest & Linkedin Ads

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SHOPPING ADS

Optimize product data, set up product feeds, and create targeted campaigns to promote and showcase products directly within Google’s search results.

Product Feed Creation
Google Merchant Center Setup
Google Ads Shopping Campaign

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EXCELLENT Based on 45+ reviews.

Our clients consistently express their complete satisfaction with our services. The strong rapport we have built with our clients is a testament to the unwavering commitment we have toward delivering great results and exceeding their expectations.

The Brandsmen

5.0

Based on 48 reviews

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Linds G

18:12 30 Aug 23

My experience working with The Brandsmen has been great. They are personable, professional, and dedicated - truly experts! We've been working with them for about a year and half and we've seen strong results with our website performance. I highly recommend them!

Steve Homolka

12:59 24 Aug 23

The Brandsmen is the best! We've been working with them for a few years now and I highly recommend their services. They are professional, timely, responsive and perform quality work. From websites to SEO and everything in between- they're awesome! We have been using their SEO services for a couple years now and have seen great results from their efforts. In a way- I almost want to keep them a secret but if you do decide to use their services- you will not be disappointed.

Trevor Marshall

22:52 03 Feb 23

As the Owner and Managing Member of a construction/home services business in Denver, CO I’ve been very happy working with Alex, Adam and Ben on my account. Pricing has been very fair and they have been a great partner in helping to grow my business. Strongly recommend their services!

Zeeshan Raza

16:25 11 May 22

Their team has helped us on several projects with ecommerce SEO and have always done an amazing job. We have benefited from their streamlined process and a professional team that always comes through. Highly recommended.

Denver Auto Shield

16:07 13 Apr 22

The Brandsmen team has been fantastic to work with. They handle several of our businesses, and I would recommend them to anyone looking for a connected team to handle digital advertising.

Darren Narans

21:47 16 Feb 22

These guys are great to work with! They are very respectful, honest and hard working. Not only that, but their knowledge of marketing helped us learn a lot. Highly recommend them.

Lou P

18:01 14 Dec 21

We hired the Brandsmen to assist with alcohol marketing for our distillery over 2 years ago. They have been professional, efficient and exceeded all expectations since! The Brandsmen bring great energy, concepts and strategy to each and every project! Highly recommended for all marketing needs.

Steve Sarin

21:24 03 Dec 21

We've worked with The Bandsmen for about two years and have seen web traffic increase exponentially. It's been a pleasure to work with Alex, Adam, and Sonya. Highly recommend!

Heidi Retherford

19:53 18 Oct 21

I had a former employee of Brandsmen who was trying to slander their business give me a 1-star review because I didn't want to take his phone call. In response, I gave Brandsmen a 1-star review for their vindictive behavior. Fortunately, the actual company contacted me to clarify what had happened and clear up the situation. They were very professional and understanding and we both realized we were the victims of internet fraud.

Ryon Whyte

15:27 26 Aug 21

Our business has been adapting to online marketing for a while now but we have not been able to find anything that worked. Brandsmen have really great people that made it happen. It turns out aspects of our website was a part of our failure and bandsmen took care of that. I would say without a doubt that this is probably the best marketing agency in Denver. Great marketers and great website developers!

Drew Demgen

16:02 07 May 21

Alex, Adam, Ben, and the rest of the team at the Brandsmen have been a tremendous help to our needs in he world of Creative, Advertising, and Marketing! We launched a new line of products called Switch Vodka Light. The Brandsmen have helped us with Alcohol Branding and a redesign of our labels. The creation efforts for branding, labels, and advertisements have been excellent and we definitely recommend their services.

Katie Leach

02:31 29 Apr 21

The Brandsmen are so down to earth and personable. It’s like working with a friend.

Mikela Schwinn

08:24 28 Apr 21

Very professional and great to work with. We would definitely use them again in the future.

Sonya MG

19:21 02 Oct 20

The Brandsmen get results. Period. Not only do they deliver tried and true digital marketing strategy, but they're friendly, professional, and transparent in everything they deliver. They have a team of savvy digital marketers with knowledge in so many different fields, but they also listen to us (clients) in finding our brand and leveling it up. Their website build process is painless and the end product couldn't be of higher quality!I am so impressed with their attention to detail and their organization. I definitely recommend this Denver marketing agency. Proof is in our numbers.

Patrick Hatcher

16:53 17 Aug 20

Alex and the Brandsmen helped and consulted me on numerous marketing projects for my business. SEO was an important topic for us and they helped us achieve all of our goals. Alex was constantly in contact with me and remained available when I had any questions.

Zachary Andrews

15:30 15 Aug 20

The Brandsmen are as smart and savvy as any marketers I've worked with. They have experience and talent, and network of creatives that helped me get outside the box, while still working within my branding and the values of my business. I was burned before by a marketing company that just keyword stuffed my website and let an AI build their ad campaign. Fool me once, and I learn from it. The Brandsmen are hands-on craftsmen, and those are the type of people I'll work with again and again.

Eric Scheid

22:04 14 Aug 20

I needed to increase my website traffic flow and bring in new customers to my website. The Brandsmen were very responsive and even helped me better develop my website and modify it to help grow my website even more. There attention to detail is unlike anyone else. I will continue to use there services!

Alex Hoskinson

17:28 04 Jul 18

A few years of experience has shown me that The Brandsmen really know what they’re doing when it comes to content marketing and SEO. They explain the process in a simple and straightforward way, their quality work is always done on time, and they have the measurable results to prove their success. Best of all, their prices are a good value, and their honesty has proven time and again that they’re trustworthy.I can’t recommend them enough if you want to give your business a boost!

TOP PPC COMPANY

Clutch 2023

TOP SEM COMPANY

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TOP MARKETING AGENCY

MarTech 2022

TOP ADVERTISING COMPANY

Clutch 2023

TOP BRANDING COMPANY

Clutch 2023

BEST OF COLORADO WINNER

UpCity 2022

TOP SEO COMPANY

Clutch 2023

TOP DIGITAL MARKETING AGENCY

Expertise 2022

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FREQUENTLY ASKED QUESTIONS FOR PAID ONLINE ADS

Below are some of the most common questions we receive regarding our paid online ad management services. You’ll find answers to help you understand the benefits of PPC and other paid online ad types as well as details on working with our experienced ad management team.

Why should a business consider investing in paid online ads?

Paid online ads offer several benefits, including increased brand visibility, precise targeting options, measurable results, quick scalability, and the ability to reach a broad audience effectively. It’s a valuable marketing tool that provides valuable data for a business and is excellent for growing targeted traffic to a business website.

How do marketing agencies determine the most suitable advertising platforms for a business?

Marketing agencies determine the most suitable advertising platforms for a business by conducting thorough audience research, analyzing competitors’ strategies, evaluating platform capabilities and targeting options, and considering the client’s specific marketing objectives and budget.

How do you measure the success of a paid advertising campaign?

The success of a paid advertising campaign is measured using key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign ROI. These metrics provide insights into the campaign’s effectiveness and help make data-driven optimizations for better results.

How does remarketing play a role in paid advertising campaigns?

Remarketing is an essential aspect of paid advertising campaigns as it allows businesses to re-engage with previous website visitors or customers by displaying targeted ads to them across various platforms, reminding them of their interest and encouraging them to return or complete a desired action.

What is the importance of A/B testing in paid online advertising?

A/B testing, or split testing, is crucial in paid online advertising as it helps marketing agencies compare different ad variations, landing pages, targeting options, or bidding strategies to identify the most effective combination that yields higher click-through rates, conversions, and overall campaign success.

HOW TO MEASURE THE SUCCESS OF GOOGLE ADS

Whether we like it or not Google have become an absolutely enormous part of everyday life. From medical advice to research for making a purchase decision, Google is the first thing most people consult when looking for information. For this reason it’s become an essential tool for companies across nearly every industry to convey information about their product or service to potential consumers. The only guaranteed way to not only get your information on Google, but to get it seen by those who are most interested in it is through Google Ads.

Choosing a Google Ads Marketing Agency

It’s no lie that there are an insurmountable number of options to choose from when it comes to Google Ads management. From independent freelancers to massive digital marketing agencies, it’s a very competitive business. For many businesses the process of vetting and understanding who to choose when it comes to Google Ad Management can be a daunting task that can make anyone’s head spin. If you’re hiring someone else to do search engine advertising for you then it makes sense that you don’t understand all the details of how the program works. For this reason it’s very tough to decide what metrics to use to make your choice. We’ve decided to breakdown some of the things that businesses looking to employ Google advertisers should look at. These are the best ways to measure the success of a Google Adwords campaign.

What Does Success Look Like for an Effective Campaign?

Any Google Ad Manager who is capable and confident with what they do should be more than willing to provide data from clients they’ve worked with. The question is, what should a business looking to hire a digital marketing agency be looking for when analyzing data.

Real Data from Previous Ad Campaigns

All too often in our industry digital marketing firms claim they have experience and produce good results. The good thing about Google Ads is that literally every aspect of a campaign is recorded. Rather than listening to sales pitches, ask firms for real examples of data. Screenshots from Google Ads and Google Analytics that prove they’ve been able to create success for clients. Below are some of the most important real data to look at if you’re wondering how to measure the success of a Google Adwords campaign.

1) Website Visitor Behavior

All too often digital advertising agencies use traffic as their benchmark statistic for success. They produced X number of clicks using their ads and that should be good enough. The problem with that idea is that 100 clicks to your website from people not interested in your product are less important than 1 click from someone who is. There are a number of user metrics that you can analyze to make sure that traffic is actually qualified and interested in your product.

2) Pages Per Session

How many pages did a user visit when they entered your website? If they left after visiting just one, odds are they aren’t interested in your product or service. Users who explore more of the website show more intent to learn more about what you do.

3) Bounce Rate

The percentage of people who ended up on your page and quickly left. This is a major indicator with how well your ads actually support and connect with your content. A high bounce rate means that regardless of how much traffic is being produced users are leaving too quickly to actually show interest in your product or service.

4) Cost Per Click (CPC)

Digital partners should always have their client’s budgets top of mind and getting clicks to their websites for as cheap as possible is always important. Do some research on the industry average CPC for your business and compare that with the data shown by your potential digital marketing agency partner. While CPC should never be the be all end all measure of success, because sometimes you get what you pay for, it’s crucial that digital marketers are always trying to improve campaigns to keep the CPC as low as possible for a client.

5) Goal Conversions

Any good Google Ad Manager will have a conversation with their client before a campaign is activated and create goals. These could be everything from online purchases to phone calls to visiting a strategic page on the website that shows they are very interested in the offering. Look for these to be setup and for the Google Ads to be actually producing conversions for different goals.

Why Choose The Brandsmen For Google Ads?

The Brandsmen have many years of experience running Google Ad campaigns of all different shapes and sizes. From apartment lease ups to selling global adventure tours, our work with long-term clients has given us the wisdom to not only build, but effectively manage and improve campaigns to perform better over time. We just gave you a road map of exactly how to judge our performance and are always more than happy to provide examples of real client data. We’re a boutique digital marketing and branding Google Ads agency in Denver who does all their Google Ads in-house with the long-term in mind. Are you interested in utilizing Google Ads for your business? Contact a Brandsmen today for more information.