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GOOGLE ADS

Pay Per Click Marketing Campaigns Designed to Convert Leads


Denver PPC Marketing Agency

Why

THE BRANDSMEN?

  • In-Depth Keyword Research
  • Polished Google Ad Creation
  • Detailed Progress Reporting
  • Lead Conversion Goals
  • Strong Focus on CPC
  • Monthly Ad Changes
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CLIENT DATA FROM A 2 YEAR GOOGLE ADS MARKETING PLAN

1560

AVG. MONTHLY VISITS

380

AVG. MONTHLY CONVERSIONS

PPC Marketing Graph

our

CLIENTS

"The Brandsmen's site redesign and marketing efforts have resulted in a substantial increase in online ticket sales. The first year ended in 400,000 tickets, which jumped to 500,000 by the next year. The Brandsmen's diverse range of service offerings makes them an invaluable one-stop-shop."

Sara Williams
Financial Controller, The Grizzly Rose

"Internal stakeholders are extremely pleased with the quality of The Brandsmen’s deliverables, feeling they over-delivered. Customers can expect a responsive team that never misses a deadline."

Michael Thomas
Producer & Owner, Mantis Shrimp Productions
The Brandsmen
5.0
Based on 39 reviews
powered by Google
Sonya MG
Sonya MG
19:21 02 Oct 20
The Brandsmen get results. Period. Not only do they deliver tried and true digital marketing strategy, but they're... friendly, professional, and transparent in everything they deliver. They have a team of savvy digital marketers with knowledge in so many different fields, but they also listen to us (clients) in finding our brand and leveling it up. Their website build process is painless and the end product couldn't be of higher quality!I am so impressed with their attention to detail and their organization. I definitely recommend this Denver marketing agency. Proof is in our numbers.read more
Benjamin Tarver
Benjamin Tarver
17:21 01 Oct 20
I've had the opportunity to work with The Brandsmen in the past, with a previous agency I was working for. We were... looking for another Denver marketing agency that could help us produce and deliver some of the work we had on our plates. So, technically, they were a client of ours. Not only were they prompt in communication and delivery of all action items, but all of our clients were more than pleased with the results. I owe all the success we had to the people at The Brandsmen. They not only helped other companies we were working with, but ours, as well.read more
Patrick Hatcher
Patrick Hatcher
16:53 17 Aug 20
Alex and the Brandsmen helped and consulted me on numerous marketing projects for my business. SEO was an important... topic for us and they helped us achieve all of our goals. Alex was constantly in contact with me and remained available when I had any questions.read more
Zachary Andrews
Zachary Andrews
15:30 15 Aug 20
The Brandsmen are as smart and savvy as any marketers I've worked with. They have experience and talent, and network... of creatives that helped me get outside the box, while still working within my branding and the values of my business. I was burned before by a marketing company that just keyword stuffed my website and let an AI build their ad campaign. Fool me once, and I learn from it. The Brandsmen are hands-on craftsmen, and those are the type of people I'll work with again and again.read more
Eric Scheid
Eric Scheid
22:04 14 Aug 20
I needed to increase my website traffic flow and bring in new customers to my website. The Brandsmen were very... responsive and even helped me better develop my website and modify it to help grow my website even more. There attention to detail is unlike anyone else. I will continue to use there services!read more
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HOW TO MEASURE THE SUCCESS OF GOOGLE ADS

Whether we like it or not Google have become an absolutely enormous part of everyday life. From medical advice to research for making a purchase decision, Google is the first thing most people consult when looking for information. For this reason it’s become an essential tool for companies across nearly every industry to convey information about their product or service to potential consumers. The only guaranteed way to not only get your information on Google, but to get it seen by those who are most interested in it is through Google Ads.

Choosing a Google Ads Marketing Agency

It’s no lie that there are an insurmountable number of options to choose from when it comes to Google Ads management. From independent freelancers to massive digital marketing agencies, it’s a very competitive business. For many businesses the process of vetting and understanding who to choose when it comes to Google Ad Management can be a daunting task that can make anyone’s head spin. If you’re hiring someone else to do search engine advertising for you then it makes sense that you don’t understand all the details of how the program works. For this reason it’s very tough to decide what metrics to use to make your choice. We’ve decided to breakdown some of the things that businesses looking to employ Google advertisers should look at. These are the best ways to measure the success of a Google Adwords campaign. Google Ads Manager

What Does Success Look Like for an Effective Campaign?

Any Google Ad Manager who is capable and confident with what they do should be more than willing to provide data from clients they’ve worked with. The question is, what should a business looking to hire a digital marketing agency be looking for when analyzing data.

Real Data from Previous Ad Campaigns

All too often in our industry digital marketing firms claim they have experience and produce good results. The good thing about Google Ads is that literally every aspect of a campaign is recorded. Rather than listening to sales pitches, ask firms for real examples of data. Screenshots from Google Ads and Google Analytics that prove they’ve been able to create success for clients. Below are some of the most important real data to look at if you're wondering how to measure the success of a Google Adwords campaign.

1) Website Visitor Behavior

All too often digital advertising agencies use traffic as their benchmark statistic for success. They produced X number of clicks using their ads and that should be good enough. The problem with that idea is that 100 clicks to your website from people not interested in your product are less important than 1 click from someone who is. There are a number of user metrics that you can analyze to make sure that traffic is actually qualified and interested in your product.

2) Pages Per Session

How many pages did a user visit when they entered your website? If they left after visiting just one, odds are they aren’t interested in your product or service. Users who explore more of the website show more intent to learn more about what you do. Measuring Success for Google Ads

3) Bounce Rate

The percentage of people who ended up on your page and quickly left. This is a major indicator with how well your ads actually support and connect with your content. A high bounce rate means that regardless of how much traffic is being produced users are leaving too quickly to actually show interest in your product or service.

4) Cost Per Click (CPC)

Digital partners should always have their client’s budgets top of mind and getting clicks to their websites for as cheap as possible is always important. Do some research on the industry average CPC for your business and compare that with the data shown by your potential digital marketing agency partner. While CPC should never be the be all end all measure of success, because sometimes you get what you pay for, it’s crucial that digital marketers are always trying to improve campaigns to keep the CPC as low as possible for a client.

5) Goal Conversions

Any good Google Ad Manager will have a conversation with their client before a campaign is activated and create goals. These could be everything from online purchases to phone calls to visiting a strategic page on the website that shows they are very interested in the offering. Look for these to be setup and for the Google Ads to be actually producing conversions for different goals. Google Ads The Brandsmen

Why Choose The Brandsmen For Google Ads?

The Brandsmen have many years of experience running Google Ad campaigns of all different shapes and sizes. From apartment lease ups to selling global adventure tours, our work with long-term clients has given us the wisdom to not only build, but effectively manage and improve campaigns to perform better over time. We just gave you a road map of exactly how to judge our performance and are always more than happy to provide examples of real client data. We’re a boutique digital marketing and branding agency in Denver who does all their Google Ads in-house with the long-term in mind. Are you interested in utilizing Google Ads for your business? Contact a Brandsmen today for more information.

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