Content writers are in very high demand today. Companies hire content writers to communicate for them. The importance of content in digital marketing cannot be understated. They want a professional to get their points across in a way that engages and interests the reader. However, sometimes content writers miss the mark. In order to successfully portray the client, clear and to the point dialog is needed. The content writer who strays from this produces confusion. The reader leaves without receiving the message and often has more questions than answers. So how does a good content writer deliver a clear and uncluttered product? Here are a few simple steps on how to create great content for your website.
Have a clear understanding of your subject and the point you are expected to communicate. If you are unclear on this, it is not possible to create clarity for your readers.
Create an outline. The most successful content writers are the writers who begin with an outline. This identifies the points of your article. By identifying the points that are important, a structure develops that allows even coverage of all points. This is an important step and one that is not to be ignored.
Identify your target audience. The points that are important to a person of advanced age are not important to a person just graduating college. A middle-aged professional is not concerned with the issues of a new, stay-at-home mother. In order to reach the person your message is directed to, must know who they are and you must speak their language. This is a key factor in the success of a content writer.
Speak in easy to understand language. If you use an unfamiliar word, clarify that word. Do not speak “over” your audience. Speak to them using appropriate verbiage. Focus on your content. Your content is meant to deliver a message, not to impress the reader with your vocabulary. If they have to work too hard to understand your message you have failed. Keep it simple. Use words people easily include in their day-to-day speech. Do not complicate the sentence with overuse of adverbs or adjectives. That can really become very frustrating. For example, the last sentence you read does not need the adverb, “really” or the adjective “very”. It reads much cleaner as, “That can be frustrating.
Watch your sentence and paragraph structure. Most people do not read every word on a page. Your sentences should be short and impact the reader in the beginning of the paragraph. Do not be afraid to use a single sentence as a paragraph. This draws the eye and grabs the attention of the reader. It breaks up the flow of reading and allows giving you one powerful sentence that packs a punch
Take advantage of internet tools. Grammarly is a program that checks grammar and there are programs such as the Hemmingway App that allow the writer to catch over complicated writing and passive voice sentences.
Following these steps allow a writer to deliver a clear and a consistent copy. That is what brings the reader back to you, and gives you the edge in the content writing market. For more information on how to get your message to your potential customers, click here.
Guest Author: Wendy Dessler
Title: Super-Connector at OutreachMama
Wendy is a super-connector with OutreachMama and Youth Noise NJ who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.