Starting an alcoholic branding company can be an exciting endeavor. After all, who doesn’t love a little booze? Designing your label that matches your style, and aesthetic can be the most thrilling step while launching a new alcohol brand.
However, whether your company has just come out with a new brew or a fine wine, forward-thinking will demand ways to help get it in front of your potential customers.
In today’s world, nothing really beats the online freeway and mass hysteria stemming from social media and beautifully designed websites. Digital marketing and, more specifically, alcohol SEO guides can help accelerate growth for your new alcohol product.
In this article, we won’t go over the nitty-gritty details of getting your brand started. But, we have plenty of resources to explore Brandsmen’s online journal. Instead, we want to share the importance of recognizing where digital media fits into every marketing campaign.
If you’re looking for Alcohol SEO that increases visibility for your new alcohol product, The Bandsmen can provide support and strategic guidance to help increase your website rankings. Contact us directly for a consultation.
Digital Marketing & Mass Hysteria For Alcohol
If we’re speaking of trends, there really isn’t a better match than alcohol and the internet. Most people spend large chunks of time online, and many of them with a beer or hard seltzer in hand. Certainly, the internet offers a safe space for users to explore new products and to evaluate the best formula for advertising for your beer, wine, seltzer, or spirit.
Based on IWSR research and forecasts, the value of alcohol e-commerce increased by 42% in 2020, across ten core markets, to reach a valuation of around US$24 billion. Strategic Insights Manager, Guy Wolfe, states, “As brand owners increasingly invest in the channel, markets must be assessed on their own merits with a bespoke strategy development.”
Can we toast to the online industry? The U.S. online alcohol market alone is expected to exceed $40 billion by 2021. Even with bars and taprooms recovering post-pandemic shutdowns, consumers are still advocating for up-and-coming alcoholic branding. Booze that screams local, small-batch, and offers a personal touch unmatched by national suppliers.
How Do Digital Marketing Change Alcohol Sales?
Consumers are resonating with brands that create online content that help bring products to life. The goal of digital marketing includes alcohol SEO, for consumers as an alcoholic branding before making a decision to purchase.
Digital marketing is an important financial resource for the online industries and brands to push new products to greater masses, especially as they surround alcohol.
One of the fundamental principles of digital marketing is the growth of interactive engagement. It allows consumers to process ad and content messaging.
For alcohol sales, this means incorporating digital marketing to achieve brand recognition. Whether you run a liquor store, own a winery, or came up with one of the world’s best microbrews, getting your product and brand in the open should involve SEO.
What Is Alcohol SEO (Search Engine Optimization)?
SEO stands for Search Engine Optimization and explains the process of enabling a website to appear on the search results page on search engines like Google, Bing, Yahoo, DuckDuckGo, and more. The process involves optimizing existing or new content on a brand or company’s website to help achieve rankings. A study conducted by Forbes showed that 93% of all online experiences begin with a search engine.
In terms of alcohol SEO, it may make a world of difference in garnering exposure and brand recognition, especially in the early stages of launching a new alcoholic branding company and product. Here are some mind-blowing SEO statistics from various resources around the web:
- Search engines drive 300% more traffic to sites than social media
- In addition, ranking high in organic results as 70% to 80% of users will completely ignore paid advertisements
- However, 66% of distinct search queries result in one or more clicks
- SEO leads have a 14.6% close rate compared to only 1.7% for outbound segments like print ads
- 88% of people perform some type of online research before making a purchase online or in-store
Hence, The alcohol SEO can be a highly powerful tool to help a brand gain more traffic and potential sales. Specifically, alcohol SEO is the process of creating content on an alcohol website to help answer questions, provide guidance to searchers who are looking for newer alcoholic branding company online. Appearing higher in Google search can help with:
- Increasing visibility.
- Garnering new traffic to a website.
- The increasing likelihood of searches reading your content, making a purchase, booking a tour, or getting in touch.
- Decrease likelihood of potential customers opting for alternative brands or competitors.
How Does Alcohol SEO Work?
SEO is all about proving to Google that when someone searches for a specific keyword phrase, your website is the absolute best option for Google to show to the person searching.
To appear at the top of search engine results pages (SERPs), a website must outperform all the other options Google crawls. To decide this, Google monitors and takes into account hundreds and hundreds of factors about your website, including factors like:
- Page load times
- Site functionality
- How long do people spend on a site
- Quality of content found
- Errors and technical components on a website
- Site organization and flow
- User experience
- Content updates and consistency
- Keyword optimization and targets
Neglecting site optimization and overlooking the importance of alcohol SEO to rank highly in search, there may be potential customers who don’t find your website, potential customers may find your competitors’ websites instead, more sales may go through your retailers (e.g. Amazon) rather than directly through your website where the margin is highest and other issues.
Capitalizing On Alcohol SEO: The Brandsmen Increase Visibility
Switch Vodka is a newcomer in the spirits industry, distinguishing itself among other vodka brands with its pronunciation of a low-calorie, low-carb option. The Brandsmen worked to identify alcohol SEO components to help Switch Vodka excel in this niche space through organic inbound traffic. We took a phased approach that included:
Researching marketing trends
During our first phase, our alcohol SEO & alcoholic branding company and marketing agency provided an in-depth examination of market trends and demands for alternative vodka beverages. We took a look at potential customer subsets to answer questions such as: what do they care about, what lifestyles do they lead, and how can we cater content to resolve issues for these potential pools based on these data points.
The initial research helped our SEO alcohol experts to formulate a plan, succinct and focused on targeting the most pertinent keyword phrases. It’s important that with all alcohol SEO, keyword targets are a high priority. They not only help to garner new leads and traffic to a site, but they are best suited for helping to convert this traffic into buyers of your new beer, seltzer, spirit, or wine.
Things to consider when making keyword lists
- Categorize keywords to create cohesive variants
- Target geographic locations if applicable
- Consider FAQs from potential audience pools to answer
- Create a comprehensive content plan that focuses on like-keywords
Google can’t simply guess or assume that your website is a good website to show to the person searching. It’s critical to show Google and leave little room for doubt that your alcoholic brand and website are a good fit for related queries. Google looks at the words you use across your website. For Switch Vodka, we focused on keyword terms like “Light Vodka” and “Hangover Free Vodka.”
The results helped us to drive top positions for core keywords. Thus, more leads and brand recognition to Switch Vodka’s existing site. The Brandsmen achieved this through optimizing site components, addressing technical website management, and creating quality, valuable content to post consistently every month.
Contact Us For Alcohol SEO Services
For alcohol SEO services and evaluations for your new beverage, contact us for a free consultation. We’re happy to provide a one-on-one call to discuss possibilities and options for accelerating growth through digital media and marketing. Our SEO experts provide high-quality services that address pain points for SEO strategy and help with formulating the most effective content plan to drive number one rankings for targeted keywords.