The Brandsmen Blog | Digital Branding Resources

What Are ChatGPT Ads? Everything We Know So Far

ChatGPT ads have moved from speculation to reality. As of February 9, 2026, OpenAI began testing ads in ChatGPT for logged-in adult users in the U.S. on the Free and Go plans. According to OpenAI, those ads are separate from the answer itself, clearly labeled, and do not influence the responses ChatGPT gives. OpenAI also […]

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Alcohol SEO In 2026: What Actually Helps Beverage Brands Get Found

If you work in beverage marketing, you already know how crowded this space has become. New spirits, RTDs, craft beer brands, canned cocktails, and wine labels keep entering the market. Shelf space is competitive, digital attention is fragmented, and buyers usually need more than one touchpoint before they remember a brand. That is where alcohol […]

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How Brands Can Prepare for Advertising in AI Search

Search is changing fast, and brands that want to stay visible need to start adjusting now. AI search advertising is becoming part of a larger shift in how people discover businesses, compare options, and move toward a buying decision. Instead of relying only on traditional search results, users are increasingly getting summaries, recommendations, and guided […]

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How to Make Your Own Drink and Sell It: From Recipe to Brand Launch

Bringing an alcoholic beverage to market involves authenticity and a strong brand story. Start by crafting a compelling narrative around your creation, focusing on its unique aspects and personal inspiration. Develop a distinct brand identity, considering aspects like logo, color scheme, and overall brand message. Understand your niche in the vast alcoholic beverage market and identify your target demographic. Research competitors to differentiate your product. A solid marketing strategy, including an online presence and targeted content, is essential. Design an eye-catching label that reflects your brand story and values. Lastly, find suitable distributors and maintain consistency in your branding and marketing efforts.

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Hard Seltzer Market In 2026: What’s Changing, What’s Still Working, And Where Brands Win

The hard seltzer market in 2026 is no longer a pure “rocket ship” category. It is a mature shelf that still matters, but it now competes harder for attention inside the broader ready to drink (RTD) set. That shift changes what “growth” looks like. Instead of assuming the category will lift every brand, the winners […]