Whether you have a brand new apartment building or simply trying to hit a target occupancy for your existing property, the right marketing strategy is crucial in getting new tenants. Nowadays, simply putting up a ‘For Rent’ sign is not even close to enough and more traditional marketing tactics have been replaced with digital efforts. While digital marketing methods for renting apartments make it easier and faster to connect with potential renters, this space gets more crowded and competitive every single day. Regardless of how beautiful your property might be, or how stellar the location, there are inevitably a plethora of other properties who are all vying for potential renters. Now more than ever it’s crucial to understand when and how to execute a successful digital marketing campaign aimed at filling your unties.
Let’s take a look at some of the most effective marketing ideas for leasing apartments.
Connect with renters using Google Ads
When it comes to online marketing Google needs to be your first stop. After all, it’s the first place buyers go when they need to find just about anything. There’s a reason that people use the word Google as a verb to describe searching online. Using Google Ads is great because unlike traditional marketing methods you don’t have to waste money marketing your apartments to people who have no interest in leasing an apartment. By carefully crafting a Google Ads campaign your message can be delivered to the people who need to hear it the most, in the locations you want to reach.
Advertising on Facebook allows you to reach your customers where they live
Marketing ideas for leasing apartments have changed drastically over the years. Traditional real estate agencies have a habit of spending too much time and money trying to drag the customers to them when they should be trying to intercept potential renters where they already spend their time. These days you can find just about everyone on Facebook. By purchasing Facebook ads, you can market your apartments directly to the people who are most likely to lease them. Show up where they spend time online and they’re more likely to give you a chance. Facebook Ads for renting apartments is a great branding effort to get the word out about your housing offering to the types of people who might be interested in renting it from you.
Combine SEO and content marketing to turbocharge your online presence.
Good advertising is helpful, but if you really want to make a big splash online for your apartments, you should develop your presence using search engine optimization and content marketing. Search engine optimization, or SEO, is about making sure that your website is as attractive as possible to search engines like Google. If Google doesn’t know about your site or doesn’t like it, then you might as well be invisible to all the people you’re trying to reach. Content marketing refers to creating web content like blog posts that attract attention to your site and your brand by providing something of value to internet users.
These two combine to create a very powerful combination. Quality SEO will bring people to your website, and content marketing will make sure that your message gets across. Choosing the right real estate keywords for search engine optimization is the crucial first step to begin any apartment related SEO strategy. From there it’s all about producing the highest quality content you can cook up.
The primary idea here is to get to make an impact on potential renters early on in the decision-making process. For example, most future renters decide on which neighborhood(s) they think best fits their lifestyle before they go searching for specific units. If you can get in front of these people while they are researching neighborhoods and get them onto your website, you have the ability to remarket to them as well as make an initial brand impression. When people search for things like ‘Best Denver Neighborhoods For Singles‘ it’s a great place to get to them early on in their rental decision process, so optimized content that ranks well is very beneficial.
Quality content is worth everything you invest in it.
For years people have tried to search for quick tricks to get to the top, but while fads have come and the importance of good content marketing has remained in high demand. That’s because tricks are only good for the marketer while a helpful article, infographic, or video is good for everybody. Content marketing is all about offering your customers something of value. Leasing an apartment is a significant commitment, you need to show your customers that you’re worthy of their trust. By helping to provide customers with informative and helpful content, you can build that trust while directing people to your website. It’s a win for everyone involved. Never just produce content, because you think you are ‘supposed to’ we hear this far too often from not only property managers, but businesses across all sectors. EVERY piece of content developed should be for a strategic reason, which is either for SEO or social media sharing (or both). It’s not worth anyone times to produce low quality content.
To get the best results you need a comprehensive plan.
Any of these ideas can help you achieve results if executed properly. But if you really want to go as far as you can then you need a strategy that balances all of these ideas in conjunction with one another. When you find the right mix, then you can maximize results without having to go overboard on spending. That’s the magic of a digital marketing plan for apartments that’s diverse and carefully tailored to your needs. So don’t try one strategy and call it quits, keep experimenting and fine-tuning. As soon as you stop innovating you start falling behind!
If you need help with creative marketing ideas for leasing apartments, please contact a Brandsmen today. We’ve helped to lease thousands of units across many different markets using our comprehensive apartment leasing plans.