Posts

scotch label design
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Best Whiskey Bottle Design

There is perhaps no more iconic liquor than whiskey. With its rich history, countless regional variations, and rich, dark, alluring amber color, whiskey has long held a privileged position in the hearts and minds of drinkers worldwide. The best…
increase liquor sales
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Liquor Promotion Ideas

When a customer is at the liquor store, what goes into their purchasing decision? Sure, they probably already have an idea of what kind of alcohol they’re looking for – tequila, gin, vodka, wine, beer – but are they open to trying a new…
best hard seltzer
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Hard Seltzer Market

If you are someone who drinks alcohol, you have undoubtedly experienced the boom in hard seltzer popularity over the last couple of years. Whether or not you are a fan of these beverages, no one can deny how prevalent these drinks have become.…
digital-branding
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Digital Branding

In the ever-changing landscape of the digital world, it is crucial that your brand is able to keep up and utilize new trends and technologies to their fullest potential. That is why digital branding has become a field in its own right, with…
red wine label design
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Wine Label Design

Picture this – you’re running late for a party and you feel the need to bring something to share. You stop by the nearest liquor store to quickly grab a bottle of wine. What made you choose that particular wine? What was it that made…
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How to Bring an Alcoholic Beverage to Market

It all started with an experiment in your basement, where you started your own “homebrew.” Weeks to months later, you’re actually pretty impressed with the results – as are the rest of your friends and family who also tried it. You’re…
mezcal vs tequila

Mezcal vs Tequila 

Agave is a world-renowned agricultural product found in everything from syrups to soaps. Tequila and mezcal are among these numerous agave products, and they are among the most popular. And while an agave aficionado may be able to suss out the…
What is Online Brand Management?

What is Online Brand Management?

A brand is much more than just a name and a logo. A brand represents reputation and emotion. When people hear the name of a beloved brand, they get warm and fuzzy feelings inside, while a brand embroiled in controversy can bring up feelings…