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increase liquor sales
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Liquor Promotion Ideas

When a customer is at the liquor store, what goes into their purchasing decision? Sure, they probably already have an idea of what kind of alcohol they’re looking for – tequila, gin, vodka, wine, beer – but are they open to trying a new…
mezcal vs tequila

Mezcal vs Tequila 

Agave is a world-renowned agricultural product found in everything from syrups to soaps. Tequila and mezcal are among these numerous agave products, and they are among the most popular. And while an agave aficionado may be able to suss out the…
mezcal branding
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Mezcal Branding

Mezcal can be considered the Scotch of Mexican spirits, as it caters to an audience that looks high above the well. However, as mezcal becomes increasingly popular these days, it’s starting to attract the attention of a broader demographic.…