
Selling Alcohol Online
With the rise of the internet, selling alcohol online has become a viable business opportunity. The good news is that the selling alcohol online laws are catching up with our technological advancements. To start an online liquor business, you'll need a solid marketing strategy, understanding of licenses and laws, and the right eCommerce solutions. It's time to embrace this growing market and get ahead of the competition.

Rosé vs Red Wine
In a world of divine wines, choosing the right one can be overwhelming. Rosé and red wine offer distinct experiences. Red wine, made from fermented red grapes, is rich and silky. Rosé gets its color from a shorter maceration process, resulting in a lighter, refreshing taste. Rosé is low in calories, while red wine contains health-boosting resveratrol. With fewer congeners, rosé causes fewer hangovers. The choice depends on personal preference, so grab a glass and savor the pleasures of wine.

White Zinfandel vs Rosé
Looking to explore the world of rosé wines but unsure where to start? Let's unravel the confusion between White Zinfandel and other rosé varieties. While White Zin is indeed a rosé wine, its sweeter flavor profile sets it apart from drier rosés. Discover the diverse range of rosé wines available and find the perfect match for your palate.

Rosé vs Moscato
When faced with the choice between rosé and Moscato, selecting the perfect wine can be challenging. Rosé wines are known for their delightful pink hue and sweeter flavor profiles, while Moscato offers a unique sweetness and lower alcohol content. Exploring their taste, calories, health impact, and hangover potential can help you make an informed decision. Whether you prefer the versatility of rosé or the sweet indulgence of Moscato, understanding their differences will ensure a delightful wine experience.

Why is Rosé Wine So Popular?
Most people categorize themselves as either a red wine drinker or a white wine drinker, but what if you're somewhere in between? If you don't fit into these boxes and are meant to stand out, there's a stand-out wine to accompany you that has become a firm favorite amongst wine drinkers around the world. That pink wine is the one you should be thinking about.

Is Rosé Wine Good For You
How did we meet? Oh, you know the story. We first locked eyes across the grocery store on a warm summer’s eve — the spark was instantaneous. I had very little money to name, but there it was, twinkling sweetly beneath fluorescent lights,…

How Is Rosé Wine Made?
It all starts with their mentioning (over-loudly) that they’re getting “notes of chestnut and subtle hints of sweet green apples”, and somehow it always ends up with them prattling on about how making rosé wine is as simple as mixing…

Is Rosé Sweet or Dry
While the vast majority of rosés do tend to be on the sweeter side when compared to certain reds and whites, there are actually plenty of dry rosé wines, particularly those made in Europe.
This is the perfect drink if you prefer a versatile…

What Grape is Rosé Wine Made From?
Even if you do not drink rosé wine, you have probably seen it in most bars and restaurants as well as becoming a social media phenomenon. This attractive party drink not only tastes divine but its pinky hue gives it an elegant glamor. As rosé…

Whiskey Label Design
The best whiskey label design only complements the storied drink inside the bottle.
However, at the end of the day, whiskey is not exempt from the importance of effective advertising. The phrase “judging a book by its cover” rings particularly…

How to Start An Alcoholic Beverage Company
Venturing into the alcoholic beverage industry offers a thrilling opportunity for entrepreneurs, given its vast potential for growth and innovation. The Brandsmen, experts in alcohol branding, emphasize the importance of a strategic approach to launching a new alcohol company. Key steps include product creation, securing necessary licenses, crafting a comprehensive business plan, and building a distinctive brand to attract a loyal customer base. With the alcohol market being highly competitive, standing out requires not only a unique product but also effective branding and marketing strategies. The Brandsmen's expertise in navigating this complex industry can guide new entrants towards success, ensuring their brand resonates with consumers and thrives in a crowded marketplace.

Hard Seltzer Market
The hard seltzer market has exploded in recent years, with major alcohol brands capitalizing on the trend. White Claw, the original hard seltzer, initially dominated the market but has since lost ground to competitors like Truly and High Noon. Bud Light Seltzer and Bon & Viv also hold significant market share. As the market becomes saturated, more brands are entering the space, leading to increased competition. The future of the hard seltzer industry remains uncertain, but its popularity shows no signs of waning.

Wine Digital Marketing
The wine industry is evolving, and wineries must adapt to the digital age. With wine drinkers relying on online resources and social media to discover new brands, digital marketing is no longer optional but essential. A strong web presence, captivating branding, and strategic content can help wineries reach targeted audiences and compete in the competitive wine landscape. Partnering with professionals in wine digital marketing can ensure success in capturing the attention of wine enthusiasts and converting them into loyal customers.

Mezcal Branding
Mezcal, the "Scotch of Mexican spirits," is capturing the attention of a broader audience. To stand out in this growing market, it takes more than quality liquid; it requires focused branding. With the desire to learn about mezcal and connect on a personal level, online presence is crucial. Authenticity, tradition, and transparency are key elements, reflected in logos, label designs, websites, and social media.

Winery Marketing
As we enter 2021, dynamic marketing is crucial for scaling businesses, especially wineries. A one-size-fits-all approach no longer works. Customizing design and reorienting goals is the new era of outreach. Wineries must establish beautiful brand design, unique content messaging, and high-quality websites to leverage digital media effectively.

Which Generation Drinks the Most Wine?
The answer may surprise you.
The Wine Market Council Survey Results
The Wine Market Council (WMC) surveys a crop of “high-frequency” drinkers or those who consume wine several times per week. The segment of high-frequency drinkers…

Beer Branding Strategy
How Do You Decide What Beer to Drink?
Think back to the last time you purchased a six-pack from your local liquor store. When you were browsing the fridges scanning all the different options to choose from, what was the defining factor in making…

Wine Social Media Strategy
It’s so ever-present that if your brand doesn’t have a social media presence, then it might as well be invisible to many people. But it’s not enough to simply create a few accounts on the most popular sites. Today that’s the bare minimum,…

Brandsmen Beer Review: Funkwerks Deceit
Brewery: Funkwerks
Location: Fort Collins, CO
Style: Belgian-Style Golden Ale
ABV: 8.5%
Recommended Glassware: Tulip
Awards:
GABF 2012 Gold Winner
Style: Belgian-Style Pale St. Ale
World Beer Cup 2014 Silver Winner
…

Are Beards a Requirement for Brewing Beer?
As he began to explain the intricacies of the extensive variety of wonderful and unique beers that they had on tap, I couldn't help but admire this man's beard. This wasn't just a man who had been too lazy to shave for a few months and eventually…

