The Brandsmen Blog | Digital Branding Resources

Beer Branding Strategy

How Do You Decide What Beer to Drink? Think back to the last time you purchased a six-pack from your local liquor store. When you were browsing the fridges scanning all the different options to choose from, what was the defining factor in making your decision? The Brandsmen have been in this position many times […]

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Wine Social Media Strategy

It’s so ever-present that if your brand doesn’t have a social media presence, then it might as well be invisible to many people. But it’s not enough to simply create a few accounts on the most popular sites. Today that’s the bare minimum, it’s expected. If you want your winery to succeed on social media, […]

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How Does Social Media Support Content Marketing

The problem with this sort of thinking is that true success doesn’t come from choosing just one tool to use, it’s comes from combining multiple tools to achieve results that neither could achieve on its own. Social media is a must-have if you want to make a name for yourself online. If you want to […]

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How To Use Social Media To Build Brand Authority

Whether your brand is a product, a system, or a design, being the brand authority is a much-coveted position. Research done by Social Media Examiner reveals that consumers rely on social media heavily to determine what products, companies, and services to purchase. Therefore, it is not only possible but critical to utilize social media as […]

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Wine Branding Strategy

How do you choose what wine to drink? Perhaps a recommendation from a friend, a certain style of wine, or something we read on the Internet has got us searching for something in particular. However, more often than not we are casually browsing for something that catches our eye. Perhaps we choose a wine because […]