The Brandsmen Blog | Digital Branding Resources

How to Create Great Content For Your Website

However, sometimes content writers miss the mark. In order to successfully portray the client, clear and to the point dialog is needed. The content writer who strays from this produces confusion. The reader leaves without receiving the message and often has more questions than answers. So how does a good content writer deliver a clear […]

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The Importance of Content in Digital Marketing

Some marketing plans get big results for a short time, and others take years to build up a brand. It can go so many different ways. Content marketing has been around for a long time, but the internet has given it new life. Suddenly it’s relatively easy and cheap to do, and it can bring […]

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Work Identity and Self – Are You Your Job?

It’s loved by workaholics, dreaded by the unemployed, and causes many people to fall into the illusion that their job is their identity and the only thing that really matters. The big secret is that it doesn’t have to be this way. If you can’t stand being identified by your 9-5, maybe it’s time to […]

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An Interview with Pygmy Elephant

We met Andrew at Betacowork, a coworking space located in Brussels, Belgium. This is what we learned. Where are you from originally and where do you live now? I’m originally from Wisconsin, however I haven’t lived there since I was 19. After going to college in Colorado, I moved overseas, first to Germany for 7 […]

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Brandsmen Beer Review: Funkwerks Deceit

Brewery: Funkwerks Location: Fort Collins, CO Style: Belgian-Style Golden Ale ABV: 8.5% Recommended Glassware: Tulip Awards: GABF 2012 Gold Winner Style: Belgian-Style Pale St. Ale World Beer Cup 2014 Silver Winner Style: Belgian-Style Pale St. Ale The Brandsmen Assessment Taste & Drinkability I chose this beer hoping for something similar to a classic Belgian Golden […]