The Brandsmen Blog | Digital Branding Resources

Wine Trends: Industry, Consumer, Marketing and Pricing Trends

In 2023, the world drank a massive 244 million hectoliters of wine, sparking a dynamic shift in the wine industry. From the soaring popularity of organic wines to the boom in e-commerce and the increasing focus on sustainability, these wine trends are reshaping not only what people drink but also how they engage with brands […]

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Wine Labels and Consumer Culture in The United States

Enter the exciting world of wine, where the label is more than what you imagine. It’s the key to capturing the attention and hearts of you and your customers. Our experts at The Brandsmen have crafted an insightful article showcasing how important wine labels are in sparking your interest and impacting the thriving U.S. market. […]

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Digital Trends Applied to the Wine Sector

Due to its rich heritage and traditional practices, the wine industry may not be the first sector that comes to mind when discussing “Digital trends applied to the wine sector.” However, integrating digital technologies into viticulture and wine production has been transformative, influencing everything from vineyard management to customer interaction. This evolution is not just […]

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Trends For the US Wine Market In 2024

As we look ahead to 2024, we are thrilled to see the US wine industry undergoing a transformative shift driven by various factors, including evolving consumer preferences, technological advancements, and a deeper commitment to sustainability. These changes influence production methods and marketing strategies and set the stage for new market trends that will shape how […]

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Influencer Marketing in The Beer Industry

Influencer marketing has become a compelling strategy for brands looking to enhance their market presence and connect more intimately with their audience. This approach leverages the credibility and persuasive power of individuals with significant followers on various social media platforms. With its rich tradition and vibrant consumer base, the beer industry is increasingly adopting influencer […]