The Brandsmen Blog | Digital Branding Resources

How Do You Grow an Alcohol Brand

In a time where consumer preferences change rapidly, the alcohol industry provides an excellent opportunity for brands to establish their unique identity. Growing an alcohol brand can be both exciting and challenging as it offers numerous possibilities to connect with consumers in meaningful ways. However, the primary concern that arises for both established companies and […]

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Tequila Seltzer

This drink, deeply rooted in Mexican culture, is gaining popularity due to its alignment with modern wellness trends and the demand for convenient, ready-to-drink options. With a variety of flavors and easy mixability in cocktails, tequila seltzer is not just a drink, but a reflection of evolving consumer preferences in the world of spirits. The […]

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Hard Seltzer Market Growth

Despite global challenges, the market’s resilience and innovation in flavors continue to drive its popularity, making it a dynamic force in the beverage industry. The hard seltzer market, a dynamic and rapidly evolving segment of the beverage industry, has garnered significant attention in recent years. This article aims to delve into the “Hard seltzer market […]

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Brand Awareness

Successful campaigns like Coca-Cola’s #ShareACoke demonstrate its power in creating a strong market presence. Effective strategies to increase brand awareness include leveraging social media, content marketing, SEO, and consistent branding. Digital marketing plays a key role in enhancing brand visibility. Mastering brand awareness involves implementing effective strategies and integrating digital marketing. The Brandsmen specialize in […]

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Hard Seltzer Trends

These drinks, typically made from carbonated water, alcohol, and fruit flavorings, are appealing due to their low calorie and carbohydrate content. They cater to health-conscious consumers with a variety of flavors and convenient packaging. The hard seltzer market, valued at USD 13.48 billion in 2022, is expected to grow substantially, driven by millennials and Gen […]