GEO vs SEO: What’s the Difference?
Our Head of Search explains how getting ranked on Google and getting cited by AI differ, and why dropping SEO for GEO backfires.
Chief Marketing Officer
Alexander co-founded The Brandsmen back in 2014 after several years of experience working for various marketing companies in marketing and branding roles.
His experience and expertise come in building brands and developing long-term marketing strategies to help them grow. Alexander’s philosophy in modern marketing is quality over quantity, and his agency is meticulous in crafting brand identities in a way that stands out from the competition. While he’s worked with clients across a variety of industry verticals, alcohol branding and marketing have been one of the cornerstone areas of success and growth within his client portfolio.
Our Head of Search explains how getting ranked on Google and getting cited by AI differ, and why dropping SEO for GEO backfires.
An AI SEO agency helps your business stay visible in both traditional search results and AI-generated answers. In 2026, SEO and AI search are not competing strategies. They are two layers of the same discovery system. A strong SEO marketing agency should help your content rank in Google, appear in AI Overviews, and become easier […]
When hiring an SEO agency, the criteria that matter most are local market knowledge, transparent reporting, Google Business Profile expertise, and a clear plan for AI search visibility. A strong Denver SEO marketing agency should understand Colorado competition, local pack rankings, service-area content, and how tools like Google AI Overviews, ChatGPT, and Perplexity pull business […]
As the demand for convenience and specialty products grows, more consumers are turning to the Internet to purchase alcohol. From boutique spirits to craft wines and canned cocktails, the opportunity to sell alcohol online has never been more promising. But entering the online alcohol market isn’t as simple as setting up a basic e-commerce store. […]
The non alcoholic beer trend in the US is not just about people “quitting drinking.” It is about choice. More shoppers want a beer they can enjoy at lunch, after a workout, during Dry January, or at a party where they still want to drive home clear-headed. For alcohol brands, this shift is a real […]
