The Brandsmen Blog | Digital Branding Resources

Trends in Alcohol

It emphasizes the impact of Gen Z’s preferences and their inclination towards digital platforms and sustainable choices. The role of advanced technologies like AI, IoT, and VR is highlighted, illustrating their contribution to enhancing consumer experiences and ensuring product authenticity. The future of alcohol is depicted as a harmonious blend of tradition and innovation, focusing […]

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Difference Between Red and White Wine

Red wines, with their robust flavors, are derived from red and black grapes, while whites, known for their delicate notes, can even originate from red-skinned grapes. The production process, from harvesting to bottling, accentuates their unique characteristics. Whether you’re savoring a hearty Cabernet Sauvignon or a crisp Chardonnay, understanding these differences enhances every sip. Dive […]

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Best Alcohol Branding

Alcohol branding artfully merges tradition with innovation, striking a balance between authenticity and global appeal. Beyond selling a drink, it’s about marketing an experience, a legacy. In this ever-evolving landscape, brands like Johnnie Walker, Smirnoff, and Hennessy have become paragons, mastering the dance of branding. Their strategies, blending digital and traditional mediums, offer invaluable insights […]

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Wine Bottle Sizes

The standard 750 ml bottle, equivalent to about five glasses of wine, is a testament to the balance between volume and the wine’s aging process. Larger bottles, like the Magnum, are favored for aging due to reduced oxygen exposure, while smaller ones, such as the Demi, offer a quicker consumption experience. Understanding wine bottle sizes […]

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What is Brand Strategy?

Beyond logos and slogans, it’s about crafting an experience and story that stands out. Brand strategy is a meticulously crafted plan that positions a brand uniquely in the market, encompassing voice, storytelling, and overall vibe. It serves as a brand’s scaffolding, ensuring consistency with its audience. Every brand has a story and a promise. The […]