Adam Scheid’s journey into the world of marketing began early, driven by an intrinsic passion that saw him building websites and mastering graphic design in middle school. His talent and dedication blossomed during high school, where he undertook graphic design projects for companies, coded websites, and created signage for his school’s rebranding. Adam’s innovative marketing campaigns earned him numerous DECA awards in Wisconsin.

In college, Adam’s involvement in marketing expanded significantly. He served as the VP of Marketing for ASU’s community service fraternity and held dual roles as the Director of Marketing and Director of Technology for the American Marketing Association, the largest college marketing organization in the U.S. His academic pursuits were complemented by two internships in digital marketing: one with New Global Citizens, a nonprofit focused on global education, and another with Cramer-Krasselt, the second-largest independent marketing agency in the U.S. At the same time, he cultivated his interest in the alcohol industry, working as a bartender during the summers.

Adam graduated magna cum laude with a BS in Marketing from the WP Carey School of Business, along with a certificate in international business. During his college years, he also launched two businesses: Music Venue Menu, which produced music videos for local artists and provided insights into the Phoenix music scene, and a skateboard company that innovatively combined traditional decks with longboard trucks and bearings.

After graduation, Adam joined Entourage Marketing as a Digital Marketing Specialist, where he managed all digital marketing channels. He then moved to Colorado and quickly rose to become a senior partner at Jabbrag. Following Jabbrag’s relocation to Seattle, Adam became the Digital Marketing Director at 51 Blocks, overseeing comprehensive digital marketing strategies, including hosting, social media, SEO, PPC, web development, and local listing management.

Leveraging his extensive experience, Adam founded Mountain Marketing Solutions. This venture later merged with Alex Vere Nicoll to form The Brandsmen, an agency specializing in premium digital marketing with a focus on the alcohol beverage industry. The Brandsmen rapidly gained recognition as one of Colorado’s top digital marketing firms, earning high reviews and numerous awards.

Building on The Brandsmen’s success, Adam co-founded Firewater Firm, a company dedicated to creating alcohol brands from inception through branding, distribution, and marketing. In this role he manages the creative direction bringing alcohol brands to life. Throughout his career, Adam Scheid has established himself as a leading figure in alcohol marketing and branding, continuously pushing the boundaries of innovation and excellence in the industry.