Entries by Ignacio Lupsor

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What Is GEO? A Clear Guide

If you have been doing SEO for a while, it probably feels like the industry just handed you another acronym and expected you to instantly care. You might be hearing people ask “What is GEO” in meetings, seeing it show up in strategy decks, and wondering if your SEO plan suddenly needs a rewrite. Here […]

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AI E-commerce: What “Buy It in ChatGPT” Means

AI e-commerce is not a future concept anymore. It is already shaping how shoppers find products, compare options, and complete purchases. The biggest shift is simple: instead of searching, clicking, and hopping between tabs, people can ask an AI for help and move straight into a purchase flow inside the conversation. OpenAI’s “Buy it in […]

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