Which Generation Drinks the Most Wine?
The answer may surprise you. The Wine Market Council Survey Results The Wine Market Council (WMC) surveys a crop of “high-frequency” drinkers or those who consume wine several times per week. The segment of high-frequency drinkers consumes 90 percent of all wine consumed in America. The 2015 results are telling. Out of 1,200 high-frequency drinkers […]

